I served as hands-on design director of the agency division leading teams in research, strategy, content, brand design, visual communication design, and CX/UX/UI design for web, applications, and service experiences. Works are executed collaboratively with a talented team of researchers, strategists, writers, designers, and project managers in partnership with trusting clients.
AGENCY REEL
2020—2025
Vena Solutions • financial Planning software
B2B SaaS • Strategic brand positioning to support business scale from mid-market SMB to Enterprise clients: Brand research, brand strategy, brand identity, brand voice, brand standards, web design, marketing collateral design, solutions demo presentations, partner branding, customer event theming and design.
Role: Executive creative director
PDF download • Brand Positioning Strategy
PDF download • Brand Guidelines
PDF download • Partner Branding Program
PDF download • Solutions Demo Intro Deck
TRAVEL NURSE ACROSS AMERICA • EMPLOYMENT PLATFORM
Professional Services • Strategic brand refresh: Customer research, brand strategy, brand identity, brand voice, brand standards, web design, marketing collateral design.
Role: Executive creative director
Code42 (acquired by Mimecast) • cybersecurity
B2B SaaS • SECURITY PLATFORM • Strategic brand refresh to support debut of new product brand: Brand positioning, brand identity, brand voice, brand standards, website content strategy, website copywriting, web design, marketing collateral design.
Role: Executive creative director
PDF download • Brand Standards
Zix (acquired by OpenText) • Cybersecurity
B2B SaaS • SECURITY PLATFORM • Strategic brand refresh to support merger stemming from competitor acquisition: Brand research, brand strategy, brand identity, brand voice, brand standards, website content strategy, website copywriting, web design, marketing collateral design.
Role: Executive creative director
PDF download • Brand Standards
Mirrim (acquired by Carenet) • Health communication network
B2C HEALTHCARE • Brand creation to establish a NEWCO to support the rollup of previously acquired brands: Naming, logo, brand identity, brand voice, brand standards, website content strategy, website copywriting, web design, marketing collateral design.
Role: Executive creative director
PDF download • Brand Standards